Category: Business Diaries

  • How to prepare for a bookstore author event

    How to prepare for a bookstore author event

    Today I’m going to share some of the ways I prepare for an author event. Specifically, a bookstore appearance where you read your work and participate in a discussion with the audience. After the She’s Not Home launch event I got some feedback that I was really prepared and easy to work with. This isn’t…

  • Self-publishing and print-on-demand platforms: which one we choose matters a lot

    Self-publishing and print-on-demand platforms: which one we choose matters a lot

    In my adult life, I’ve watched self-publishing evolve so much. These days, authors have a wealth of options to get a book out into the world, many of them surprisingly economical thanks to print-on-demand. It’s easier than ever to produce and distribute books in the same league with big traditional publishers. This is kind of…

  • I’m already a successful author, and that’s why I need a pen name

    I’ve hinted about this before, but over the coming weeks you might see a lot more of a new name around here: Lena George. Lena is my pen name for my fiction writing, and her first novel comes out this fall. I went back and forth a lot on this decision. Now, as I lay…

  • My newly ad-free online platform, almost five months in

    [click_to_tweet tweet=”You can get ad revenue from a viral blog post, but that money means nothing tomorrow. It doesn’t predict who will return to your site, sign up for your email list, or buy your next book. All it tells you is you wrote one good headline. #authorplatform” quote=”You can get ad revenue from a…

  • Why do people like me? And other questions to guide my writing platform

    Psst: this post contains affiliate links because I mention a few books. Clicking on them will help support my writing but as you’ll see, I’m not exactly trying to sell anything here 😉 As I start the new year with several writing successes under my belt, I’ve been turning a question over in my mind:…